You might be wondering about the different colored links on Four Legged Friends?

The purple links are part of the sites internal/external navigation – in other words -  just ordinary web links.

The red links are part of a  pay-per-click advertising  program called Infolinks. If you hover your mouse over them you will see a small dialog box containing advertisements related to the text marked. You can choose to either move the mouse away and go on with your browsing, or to press on the box and go to the related information or products.

For example on a dog training page, the purple links will  take you to more articles on-site related to dog training while the red links will be advertising related to dog training.

At least that is how it is supposed to work.

I like the Infolinks system.

• It is extremely easy to set up
• Less obtrusive than standard advertising
• Infolinks also boasts one of the highest revenues to advertisers in the business.
• Customizable
• Compatible with Google Adsense.

What do you think? Do the links bother you? Should I blend the color of the Infolinks to match the navigation links?